ABOUT

Mel is an art-based creative with 12+ years of experience across FMCG, financial services, food, beauty, retail, and government. Skilled in art direction, copywriting, and storytelling, she has produced culturally resonant work for brands like Mastercard, L'Oréal, Jollibee, Nestlé, HSBC, Manulife, Nivea, Johnson & Johnson and the Singapore Health Promotion Board.

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She believes in boldness, authenticity, and the balance of business needs with creativity—crafting aesthetically driven ideas rooted in cultural truths to deliver impact.

On the other hand, she will always be a frustrated singer, self-taught painter and a sweet coffee drinker.