A regional creative turning brave ideas into meaningful change.

Or at least trying to.

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I’m Mel. An art-based creative from Manila who’s spent the last 14+ years making things across Southeast Asia.

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Along the way, I’ve worked with global and regional brands like AXA, Mastercard, L’Oréal, Jollibee and Nestlé, plus a few Singaporean ones. I moved to Singapore and back, joined creative programs across the region, and somehow ended up in Las Vegas representing Singapore at Creative LIAisons.

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I like brave ideas, beautiful craft, and work that means something beyond advertising. The kind that changes culture, starts conversations, or leaves something meaningful behind.

I’m curious about almost everything. Which is probably why, outside advertising, I study therapeutic art, experiment with texture painting, remain a frustrated singer,

and rarely say no to an iced coffee.

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I’m still figuring out where all this curiosity will take me.

But I’m hoping to make a little history along the way.